Cengage Learning

Bill RiedersWilliam D. Rieders
Executive Vice President, Global New Media

William Rieders is Executive Vice President of Global New Media for Cengage Learning. In this role, Mr. Rieders is focused on accelerating growth and using digital media and technology to create new opportunities. He also plays a significant role in defining and leading other strategic initiatives for Cengage Learning, including efforts to capitalize on synergies between Gale and the Academic and Professional Group. Mr. Rieders is a member of the Cengage Learning Executive Committee.

Mr. Rieders was most recently a Partner of The Parthenon Group, a leading global strategy consulting firm. While at Parthenon, Mr. Rieders advised numerous clients across industries, including information publishing, education, and private equity. His work at Parthenon focused on corporate strategy, profit improvement, growth and innovation, and mergers & acquisitions.

While at Parthenon, Mr. Rieders was an advisor to Thomson Learning (now Cengage Learning). In this role, Mr. Rieders served a significant role in improving the overall growth and profitability of the business, including successfully integrating the acquisition of Harcourt, restructuring the sales force, driving changes to pricing, recommending profit improvement strategies, and prioritizing future growth opportunities. Mr. Rieders also brings a deep understanding of the education space where he has advised some of the most successful for-profit education players in the market.

In addition, Mr. Rieders has played integral roles in transforming a variety of information businesses, including healthcare, scientific, intellectual property, legal, and tax. In this capacity, Mr. Rieders successfully developed new electronic business models, identified adjacent markets, built strategies, and supported implementation efforts.

Prior to The Parthenon Group, Mr. Rieders was a manager with the Analysis Group (Integral), a management consulting firm focused on developing innovative growth strategies. Mr. Rieders holds a BA from Connecticut College, and an MBA/MSIA from Carnegie Mellon University.

 
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